Arc Search, developed by The Browser Company, introduces innovative AI features like “Browse for me” and “pinch to summarize” to enhance web searching by providing summaries rather than traditional search results. However, these features may soon face competition from Apple, which has a history of incorporating similar functionalities into its own products, a practice known as “sherlocking.” Apple’s upcoming iOS 18 is rumored to include “smart recaps” among other AI-powered tools in core apps, potentially encroaching on the territory Arc has been innovating in. Despite the potential challenge from Apple, The Browser Company remains undeterred, planning to explore new ideas beyond AI summaries to continue offering unique web browsing experiences.
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